THE world of words is quite fascinating and mind-shattering. Words can be used as verbal bridges to provide knowledge and information to the world of green discourses.
These identical expressions may similarly function as barriers preventing communicative access to the repository of phrases related to climate depictions.
The lexicon of fossilized capitalism has undermined traditional modes of expression, thereby dominating discourses around climate action and transforming them into forms of greenwashing. This includes employing rhetoric rooted in misinformation, rejection, and reinvention to oppose universally accepted sustainable communication approaches.
The language prevalent in late-fossil capital predominantly consists of tropes, which refer to figurative or metaphorical applications of words or phrases.
Trope usage serves to construct potent and evocative depictions of climatic conditions metaphorically.
Using tropes and climate rhetoric, the discourse of late-fossil capitalism redirects responsibility away from actual major emitters onto everyday consumers who have minimal yet easily measurable carbon footprints, leaving significant polluters unaccounted for as they remain quiet regarding their substantial worldwide greenhouse gas releases.
The language of fossil fuel advocacy is evident when U.S. President Donald Trump pledges to harness America’s "black liquid treasure" and chants "drill, baby, drill," aiming to exploit the nation's oil reserves to boost economic growth.
Although the prevailing climate slogan is to maintain fossil fuels beneath the earth’s surface, Trump aims to release substantial quantities of sequestered carbon underground and expedite global warming.
While the whole world has invested in collective approaches to phase out fossil fuel mining, Trump uses the language of defiance and insolence by re-emphasising that “liquid gold will make America a rich nation again” by ending the “green new deals” enacted before him.
Trump is not alone in the language of the late-fossil capital revival and he represents many defiant polluters committing environmental atrocities in the background.
The US president, through his language of appeasement and capitulation to disinform, has revived fossilised thinking and far-right-wing inequities. The language of the late-fossil capital has been resurrected, and it is used by those obsessed with fossil mining, especially in Trump’s own words, “the rare earth minerals”.
Supporters of the lingo associated with fossil fuel advocacy often blend common sustainability talk into their narratives as a tactic to bewilder listeners, attract greater interest, and secure funding for numerous initiatives.
The aim is to appear as genuine climate leaders, but they are actually just fake environmentalists living in houses made of plastic.
The language of the late-fossil capital is designed to manipulate, exploit and control mindsets towards their perspectives. This language is also used as a marketing and advertising tool for big fossil fuel conglomerates to expand their negative footprint and be seen in a good light.
In this view, green propaganda and disinformation narratives have similar characteristics of investing in word-archeology and real climate interventions.
Through a careful selection of linguistic tools for deceptive green advertising, the aim is to greenwash and foreground communication massaging.
Supporters of the language associated with entrenched capitalist interests include well-funded businesses and institutions that leverage financial clout, linguistic prowess, and social sway to achieve outcomes aligned with their preferences. These entities often adopt harsh, confrontational, and coercive methods in pursuit of their goals.
This emerging type of climate bullies and tricksters strategically operates through their social media accounts since they never pass up a chance to spread misinformation while aiming to appear authentic and environmentally conscious, thereby shaping public discourse.
Because of the excessive information overload people face, they find themselves in a difficult position with restricted options, which consequently limits their involvement and actions regarding climate issues.
Consequently, it becomes challenging for those who lack information, remain silenced, and are controlled to recognize that they are being led to believe falsely that they play a genuine role as custodians of the climate within the framework of climatic linguistic manipulation, deceit, and schemes.
The language employed by late-fossil capitalism utilizes an extensive array of infomercials to infiltrate and engage various public domains. These practices exploit and misuse both language and translanguaging as mechanisms for communication and misinformation, wielding deception and allure effectively.
The discourse of fossil fuel-based capitalism is gaining traction as a means to deflect from genuine climate justice concerns. This approach serves to divert attention, dilute concentration, hinder effective environmental management, and impede responsible resource guardianship.
Investments aimed at promoting deceptive practices globally are intended to undermine human thought processes and impede progress toward addressing climate change. These efforts seek to generate obstacles for guiding humanity away from climate ignorance towards climate wisdom via sustainable decisions and trust-building measures.
Ultimately, throughout history, language has been employed to dismantle people's culture and perspective via linguistic imperialism, which now presents itself under the guise of developmental rhetoric.
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